Anna Caig

How to take the cringe out of author branding

A Talk by Anna Caig (Book marketing consultant)

About this Talk

This session will cover:

* What is an author brand and how will it help you find readers?

* Practical ways to explore and define your authentic author brand

* How creating a good author brand can, perhaps counterintuitively, reduce the ‘cringe factor’ in your book marketing

* Using your author brand to uncover a rich seam of ideas for your book marketing, content and messaging

* Protecting yourself - your author brand is often as much about what you leave out of public-facing content as it is about what you include

* How to use your author brand in an effective marketing strategy.

04 November 2023, 02:30 PM

02:30 PM - 03:10 PM

About The Speakers

Anna Caig

Anna Caig

Book marketing consultant