My name is Sam Missingham, founder of The Empowered Author, a community for authors. I have wanted to launch an event focused on book marketing for a long time, so I am delighted to announce The Book Marketing & Publicity Show. I have been busy talking to authors and experts to make sure every session will give you practical advice and the confidence to market yourself and your books effectively.

I know that this is an area that some of you don’t enjoy or perhaps find completely bewildering, and I had that in mind when I was programming the show. I have picked experts, authors and influencers who will explain what to do, where to focus your time and what actually works.

The authors who have kindly agreed to be interviewed by me have all said that they will be candid about how they do their marketing, what works for them and what they have learned through their mistakes and successes. They are all authors that I have long-admired for their ability to engage with their readers, use social media platforms and marketing tools creatively and effectively.

The workshops will guide you step-by-step through different book marketing tactics, and importantly explain if this is something that could work for you. And the other area of the show - meet the booksellers, librarians and bloggers will give you invaluable insight into how to work with these influencers.

I am a great believer that the more knowledge you have, the more confidence you will have in your own abilities.  Please join me on the 3rd and 5th of November, and watch this space for more speakers and sessions.

Sam x


The Book Marketing and Publicity Show is aimed at adult fiction authors who want to improve their knowledge and confidence.

There is plenty for self and traditionally published authors. Half of the authors I am interviewing are either currently self publishing or started that route and then switched to trad.

If you are just starting out on your writing career or you are much further down the line, the show will give you practical skills, an understanding of the tools you can use, where you should spend your money and much more.

The great thing is you can watch all of the sessions in early November and rewatch them at your lesiure until Feburary 2024.


Hear from bestselling crime author, Clare Mackintosh who is one of the most marketing-savvy authors out there. She uses a huge array of marketing tactics to build and engage with a community of readers. We all of have lots to learn from her.

Award-winning designer and illustrator Micaela Alcaino has been responsible for some of the most iconic book covers of the last few years. Find out how you can prioritise great design across your author platform and how this helps sell your books.

Crime author, LJ Ross is a publishing phenomenon, choosing to self publish and run her own publisher Dark Skies, Louise has sold 8 million books, with 20 novels hitting the number one spot. Louise rarely speaks at events, so this is not to be missed.



Get practical advice from experts:

- How to write blurbs

- How to find publicity opportunities

- How to get reviews

- How to get started on TikTok

- How to build your audience

- How to take the cringe out of author branding

- How to run a book marketing campaign


Learn from experienced and debut authors:

- LJ Ross

- Dorothy Koomson

- Clare Mackintosh

- Mark Edwards

- Ben Galley

- Mel Sherratt

- Ore Agbaje-Williams

- Anita Chapman


Find out how to work with book influencers

- Booksellers

- Librarians

- Bloggers

- Booktokers

A packed programme of workshops, author Q&As and influencer insight

Build your skills and confidence to market you and your books

Book your ticket now!



To attend and rewatch all of the sessions of The Book Marketing & Publicity Show

  • Live Broadcasts and Replays

  • All content available

Your ticket will give you access to:

All sessions on 3rd, 4th & 5th November


You can watch every session back at your leisure until February 28th 2024.

Subcribers to The Empowered Author newsletter will get 15% discount - this is the best discount that will be available. Subscribe here.

(If you are low income, a single parent or just totally skint, email me, I am very happy to give you a very discounted rate).


My recent poll of authors confirmed what I have heard from authors over the years - a lot of you either actively hate marketing or consider it a necessary evil.

I don't need to tell you the reality of life as an author, and that more and more is expected of you. I am also not going to tell you that by attending The Book Marketing & Publicity Show you'll suddenly fall in love with marketing, but I can promise that you will gain confidence in your abilities, understand where you should be putting your energies and pick up tips, tactics and ideas that you can implement immediately.